In 2023, some basic features of an eCommerce website include:
- A responsive and user-friendly design, that adapts to different devices and screen sizes.
- A clear and easy-to-use navigation, making it simple for customers to find what they're looking for.
- A search bar, which allows customers to quickly search for specific products.
- Product categories, which help customers to easily browse different types of products.
- A shopping cart, which allows customers to add items to their cart and proceed to checkout.
- Secure payment options, including options for credit cards, debit cards, and alternative payment methods like PayPal, Apple Pay, and Google Wallet.
- A customer account system, which allows customers to save their information and track their orders.
- A customer service section, which provides contact information, FAQs and a return/exchange policy.
- A mobile-optimized website, that is easy to use on smartphones and tablets.
- A blog or news section, that keeps customers informed about new products, promotions, and company news.
- A live chat or chatbot service, that allows customers to interact with support representatives in real-time.
- A review and rating system, that allows customers to share feedback about products and services.
- A wishlist feature, that allows customers to save items for later purchase.
- A newsletter sign-up, which allows customers to subscribe to updates and promotions.
- A referral program, which rewards customers for referring friends to the website.
- A social media integration, that allows customers to share products or promotions on their social media accounts.
- A SEO friendly website structure, that makes it easy for customers to find the website through search engines.
- A shipping and handling calculation at the checkout, that calculates and shows the cost of shipping and handling.
- A Multi-language and multi-currency support, that allows customers to browse the website in their preferred language and currency.
- A GDPR compliance, that ensures the website follows the EU's data protection regulations.