If you are a business owner or an aspiring entrepreneur, chances are you already know about this birdy called Social Media Marketing, and you must have thought about taking her help to get the word out, about your venture.
There is no doubt that all business nowadays make it a necessity to have an online presence. In fact 82 percent of business owners are using Facebook, Instagram, Pinterest, Twitter and LinkedIn. If you are thinking of making a presence yourself, there has never been a better time to get on the band wagon.
Here are some pointers why Social Media Marketing can be benefiting for your business.
Get the word out
The first thing that we need to consider and admit is the fact that Social Media, gets the word out about your business. It provides the opportunity to meet the target audience and grow relationships with them. They are your fans, connections and followers that have done business with you in the past and/or will most probably do business with in future and might even tell others about your business.
Inexpensive and Cost Effective
Social Media is no doubt an inexpensive and a cost effective medium of communications. Take advantage of optimal advertising options offered by social networks to promote your offers and content making sure your organic content is not lost as the social networks add algorithms which filter what users see on their timelines.
No matter who you are and wherever you are, you know it already, the popularity of Social Media, for most small businesses. Only Facebook having 1.7 billion users is a beneficial start with Social Media Marketing, and it’s just a start there are many venues out there on the digital horizon to explore.
It defies age barriers. Social media is used by people belonging to all ages and demographics. Between 2005 and 2015, the usage of social media in the age range of 30-50 has increased from 8 percent to 77 percent. No matter how old or young your target audience may be, most of them already have almost every social media account.
Two Way Communication
Social media helps us engage in two way communication, you get to learn about your audience, their interests, and have the opportunity to collect feedback, and improve. If you are active with replies and queries, you will be looked at as a good brand or a business. Social Media is an alive medium, attention and detail orientation is required while working with it.
No Limit of Sharing
You choose what you want to share about your business. You are the information generator, while social media sites are becoming the first place consumers look at when searching about a brand. Social Media allows businesses to share as much or as less info as they like about anything they like, from products, services to upcoming events.
Perfect source of Customer Service
If you are a business owner, chances are your top priority is good customer service and you know the power of the customer. Social media provides an opportunity for you to provide good customer service, and to showcase your efforts. You can instantly monitor feedback and offer response. According to Bain and Company; firms that engage with customer via social media earn 20 to 40 percent more revenue per customer.
Email Marketing through Social Media?
There is no doubt that the Social media has taken marketing to a whole new level. Email marketing can now be done directly through Social Media networks which opens your content to your actual audience and generate the type of buzz you have been looking for. Tools like this have reshaped the marketing world and have leveled up the connection between businesses and customers.
Are all these points a little tough to follow through? Do you need a better and a faster way?
We at Rozzario, can make your life simple. You just have to place the order and all the pointers mentioned above will be taken care of.
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